Plain-English definitions of the terms behind modern search — and where ottoBrand actually automates each one. No jargon, no fluff.
Improving a website so it ranks higher in search engines like Google — covering technical health, on-page content, keywords and links. ottoBrand automates the on-page side: it scans your site, fixes issues and deploys the fixes to WordPress or Shopify.
See SEO AutopilotStructuring content so answer engines — Google featured snippets, People Also Ask, voice assistants and AI Overviews — can lift a direct answer to a question. It favours clear questions, concise answers, FAQs and schema.
See AI VisibilityOptimizing your brand so generative AI assistants — ChatGPT, Gemini, Perplexity, Copilot — mention and cite you when people ask for recommendations. It relies on entity clarity, consistent facts and citable content.
See AI VisibilityA broad term for preparing a site for AI-driven discovery — crawlable content, structured data and factual consistency so AI systems can read and reuse it. It overlaps with GEO and AEO.
Combining SEO with user experience — what happens after the click. Fast pages, clear value above the fold and a smooth path to action turn visitors into customers.
A proposed plain-text file at a site's root that gives AI / LLM crawlers a concise, accurate map of what the site is and its key pages. ottoBrand publishes an llms.txt so answer engines can extract correct facts.
See Our facts pageThe free Google listing that shows your business on Search and Maps — hours, photos, posts, reviews and Q&A. Staying active helps you appear in the local “map pack”. ottoBrand auto-posts, replies to reviews and manages Q&A.
See Google BusinessOptimizing to appear in location-based and “near me” searches and on Google Maps. It depends on your Google Business Profile, consistent business info (NAP) and local relevance.
See Google BusinessCode (usually JSON-LD) that labels your content for machines — that a page is an Article, FAQ, Product or Organization. It helps Google show rich results and helps AI understand your site. ottoBrand adds the right schema automatically.
See SEO AutopilotGoogle's AI-generated summaries at the top of some search results, synthesizing an answer from multiple sources. Being a clear, citable source improves your chances of being referenced.
See AI VisibilityGoogle's quality framework for judging content and sites. Real authorship, accurate facts, clear contact details and genuine reviews build it — and it matters most for topics that affect money or wellbeing.
ottoBrand handles SEO, AEO, GEO, Google Business and more — automatically.
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